GAUCE (“sauce with a G”) is a world-class recording artist and the creator of the “SmoovCore” genre. Although he prides himself on being from everywhere and a stranger to no one, GAUCE was born and raised in Knoxville, Tennessee. His creative expression speaks to all demographics with his wavy combo of melodies and captivating raps. GAUCE’s music allows people to freely study their own pain, emphasizing that vibrations heal, and his message is all about self-healing.
GAUCE‘s journey in entrepreneurship has been brief yet steadily climbing. He draws inspiration from the working class and his mother’s long-held struggle with joy, choosing instead to work on himself for 15 to 20 years. As he puts it, “If you work on a job, you’ll make a living, but if you work on yourself, you’ll make a future.” This belief has fueled his dedication to self-sufficiency and his success as a record label owner.
Overcoming Challenges and Celebrating Milestones
The most significant challenge GAUCE has faced is being told “no.” Investors are often necessary when starting without much capital, and pitching can sometimes affect authenticity. However, understanding contracts has helped him better leverage his strengths when seeking startup funding. A key milestone in his journey was his first performance in Manhattan, a dream that once seemed light years away from his Tennessee roots. This performance became easier after immersing himself in the New York City market.
GAUCE‘s target audience includes underdogs, mainly mid-lifers but also the youth. His redemption story resonates with many who feel they have something to prove, even if only to themselves. His philosophy is simple: life is too short not to follow your heart. He believes that a well-groomed relationship with intuition is essential for entrepreneurs, as it ensures perseverance when needed.
The Future of House of Emotion
House of Emotion, co-founded by GAUCE, aims to solve tension from the mind, body, and soul through all forms of art and creative expression. “Transform your reality, welcome to the House,” says GAUCE. For him, it’s not about the money but the desire for freedom to live life on his own terms. His future plans are to continue living a self-sufficient lifestyle, valuing the freedom it provides.
GAUCE advises aspiring entrepreneurs to keep going, emphasizing that “winners are losers who never quit.” His leadership style focuses on communication, believing that words are powerful and create reality. He speaks life into those willing to receive it, knowing that wisdom finds those who are ready.
Embracing Social Media for Growth
Social media is a powerful tool for GAUCE, allowing him to engage and grow his audience. Expansion is a plus for any company, and GAUCE leverages platforms like Instagram to connect with his fans and promote his message. Follow GAUCE on Instagram.
In the beginning, GAUCE maintained a 70/30 balance of work-life to business, gradually tipping the scale as he hit his goals. His reward is the increasing proximity to not having to work at all, a testament to his dedication and perseverance.
GAUCE’s story is an inspiration to many, proving that with passion, dedication, and self-belief, anyone can transform their reality and live life on their own terms.
